Anointed is not just a brand.
It is a reminder.
A reminder that a woman's identity is not defined by the world but by her calling.
Chosen and set apart.
The name Anointed is rooted in the biblical meaning of being chosen and set apart for something greater. It speaks of identity, purpose and calling — a reminder that every woman carries something unique within her. She is not ordinary. She is appointed.
More than clothing.
Anointed is more than clothing. Every piece is created with intention, combining elegance, structure and meaning. Designed to reflect identity and individuality, Anointed transforms clothing into a symbol of purpose, confidence and lasting impact.
Made in Italy.
Every Anointed piece is crafted in Italy, where decades of tailoring expertise meet a slower, more deliberate way of making clothes. We select natural materials — silk, wool and cashmere — chosen for how they feel, move and last, not simply how they look. It is a standard rooted in European craftsmanship: precise construction, honest fabrics and pieces made to be worn for years, not seasons. Our fabrics are woven by Lanificio Cariaggi, in Cagli.
DISCOVER OUR SUPPLY CHAIN →The story behind the name.
Sometimes, the moments that change our direction arrive quietly.
It started in Dubai, at a friend's home, where I unexpectedly reconnected with someone I had known but had never been particularly close to. During that encounter, she invited me to attend the EquipHer Conference in Las Vegas.
At first, I was hesitant. I already had other plans and wasn't convinced I should go. But shortly before the conference, something shifted. I felt strongly that I needed to be there.
So I changed my plans, wrote to her and decided to go.
That decision changed everything.
In April 2025, I arrived in Las Vegas without knowing that those few days would become the beginning of Anointed.
What had started with an unexpected encounter in Dubai became the first step toward a vision I had not yet learned to name.
THE FOUNDER
Sofia Meneghetti
Fashion has always been part of the way I see the world.
I studied Fashion Marketing & Communications, and my journey through entrepreneurship, network marketing and women-led environments taught me the power of confidence, connection and believing in something greater than ourselves.
For a long time, others saw my place in fashion before I did. I know what it means to question your worth, your direction and whether you are truly capable of more. I was one of those women too.
My faith became part of that journey. I believe God can place a vision in our hearts before we fully understand where it will lead us — and Anointed began for me in exactly that way.
I created Anointed to remind women that they are worthy, that they are enough and that there is always more within them than they sometimes see.
But the vision goes beyond fashion. As Anointed grows, I want it to become a way to give back, support meaningful causes and create impact beyond what we wear.
Because success is not only about what we build for ourselves. It is about what we are able to give because we built it.