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— OUR STORY —

Anointed is not just a brand.
It is a reminder.

A reminder that every woman's identity is not defined by the world, but by calling.

01 — THE ORIGIN

Chosen and set apart.

The name Anointed comes from the biblical meaning of being chosen — selected with purpose and set apart for something greater. It is not just a word. It is an identity. Every woman who wears Anointed carries this truth with her: she is not ordinary. She is appointed.

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02 — THE MISSION

We design with purpose.

Anointed is more than clothing. It is a statement of identity, strength and authority. Inspired by the inner power of women today, every piece is designed with intention — balancing elegance, structure and refinement. Anointed transforms clothing into a symbol of purpose, confidence and lasting impact.

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03 — OUR VALUES

What we stand for.

01

PURPOSEFUL

Every design reminds a woman of her direction, her strength and her identity. We believe every woman carries a unique calling.

02

EMPOWERING

Clothing becomes a daily reminder that a woman is worthy, strong and capable of rising again. Anointed is a symbol of confidence and self-worth.

03

ELEVATING

Fashion as a tool of renewal — a way to rediscover confidence, beauty and inner strength. Anointed exists to inspire women to grow and rise.

04

AUTHENTIC

We celebrate women who remain true to who they are. Our designs encourage clarity of identity, integrity and confidence.

05

AUTHORITATIVE

Elegance that does not need to ask for permission. Women who walk into rooms with presence, who lead, build and influence.

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04 — THE FOUNDER

Sofia Meneghetti

[Sofia's personal story goes here — her journey, her calling, why she created Anointed and what drives her every day.]

[Her vision for the brand and the women she designs for.]

— YOU ARE APPOINTED —

Ready to wear your purpose?

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